Transforming Customer Experience at The Burger Concept with Ultron Windows Touchscreen Kiosks

The Burger Concept, a rapidly growing Danish burger chain, revolutionized its operations by deploying Ultron Windows Touchscreen kiosks from Glory Star across its locations in Denmark. Facing high customer volumes, labor shortages, and the need for a seamless cashless experience, the chain implemented these commercial-grade kiosks to streamline ordering. It resulted in  faster order times, increase in average ticket size through upsells, and enhanced customer satisfaction in a fully self-service environment.

The Challenge

• Peak-Hour Bottlenecks: Long queues during lunch/dinner rushes in high-traffic locations.

• Labor Efficiency: Need to minimize staff at counters amid Denmark's tight labor market.

• Cashless Mandate: Full transition to card/mobile payments, requiring intuitive self-ordering.

• Order Accuracy & Upsells: Manual orders led to errors; limited opportunities for add-ons like fries or shakes.

• Scalability: Expanding to new sites without proportional staff increases.

"We needed a reliable, durable kiosk that could handle 24/7 abuse in a fast-paced burger joint while running our custom POS software seamlessly."

The Solution: Ultron Windows Touchscreen Kiosks

The Burger Concept partnered with Glory Star's Danish distributor, Intersign, to deploy Ultron series kiosks—commercial-grade, fixed-mount Windows tablets optimized for self-service.

• Integration: Custom POS software for menu navigation, payments (MobilePay, cards), and loyalty program.

• Customization: Multilingual support (Danish/English), vibrant visuals for upsells, allergy filters.

• Durability: Rugged design, heavy use—ideal for food environments.

Conclusion

The Ultron Windows Touchscreen kiosks have elevated The Burger Concept from a local favorite to a technology-powered, scalable QSR leader in Denmark. By replacing traditional counters with fast, accurate, and data-rich self-ordering stations, the chain achieved operational resilience, revenue acceleration, and deeper customer loyalty—all while maintaining its commitment to affordable, high-quality food. This initiative proves that innovation and accessibility can coexist, creating a seamless experience that delights customers and empowers growth.

About Glory Star

Glory Star is the pioneer of display screen and all-in-one touch interface, the company has more than 800,000 units of installation in fitness, retail, self-service and building automation industries globally. They offer customization of tablets allowing you direct access to engineers with a board selection of screens from 4.3” to 43”. We bring engagement to users through the use of tablet technology.